Definition is a line of objects for everyday use, created to rediscover the importance of an immense common cultural heritage: the Italian language.
From the need to present the collection in a sober and elegant style with an e-commerce that respected the concept of the products, the design project was born, then developed with the objective of reaching both the B2C and B2B markets with different commercial logics according to the type of user and an integrated system also to manage the demand of large-scale distribution.
