We accompanied the client through a functional restyling of the entire website with the aim of transforming a static online presence into a more modern, flexible, and easy-to-manage digital platform.
Starting from an existing site, we redesigned the information architecture and product page logic according to WooCommerce best practices, making the content clearer and more consistent and improving the browsing and discovery experience.
The result is a solid, modular, and scalable site that combines technology, usability, and easy content management, providing the client with a robust foundation for future digital developments.
A tailor-made theme for every need
To implement this project, we developed a completely custom WordPress theme, built on a modular template system that offers great flexibility in content management. This approach allows you to create custom layouts quickly and intuitively and reuse the same modules on different pages, ensuring visual consistency and consistency in content publication.
Product pages designed for the user experience
The product pages have been restructured with eCommerce in mind, introducing clearly defined attributes for characteristics such as color, fabric, size, and materials, making them easier for users to browse and for the internal team to manage. The overall browsing experience has been improved through solutions that emphasize usability and clarity, reducing complexity and facilitating interaction.
An international showcase
The site is also fully multilingual, managed with WPML, to support an international view of the catalog and allow the customer to reach users in different language areas.
Scalability and a future in eCommerce
Finally, the platform has been designed to be scalable over time: the WooCommerce shop function is ready and can be activated whenever the customer decides to enable online sales, without the need for further structural interventions.
