Branch
Fashion

Duration of the partnership
from the first semester of 2018 until today

Born in Mestre in 2000, Golden Goose has had the foresight to enter the luxury sneakers sector, and in a few years has managed to stand out globally in the fashion world, thanks to the strong connection with the Italian tailoring tradition.

Attention to detail, exceptional selection of materials and a strong vocation towards customization are the successful features of this brand. In just a few years, Golden Goose has created a complete lifestyle for its customers that moves beyond the simple product aspect and applies to different touchpoints: from the physical store, to the company website, to the Golden Passport app.

And this is exactly the need that led Golden Goose to turn to reMedia: bringing on the web the exclusive experience that is related to the brand. We therefore put our UX and development skills into play to create premium content which could satisfy the demand of a target that is used to getting the best.

WEBSITE GOLDENGOOSE.COM

Thanks to the previously gained experience, we operated directly in the CMS selected by the brand: Salesforce Commerce Cloud, creating strategic and emotional guidelines that would provide a greater flexibility in the product storytelling. In this way, the sartorial vein of the brand could emerge even within the pre-structured CMS templates. A complete customization has allowed the brand to fully express the core values of the collections and the inspiration behind them.

APP GOLDEN PASSPORT

Available for both Android and iOS devices, Golden Passport has been produced by reMedia in a partnership with the Dutch company High Street Mobile.

Disponibile sia per dispositivi Android che iOS, Golden Passport è stata realizzata da reMedia in collaborazione con l’olandese High Street Mobile. Here too, the competitive advantage of reMedia consisted of being able to fit into an international team with the aim to go beyond the restrictions imposed by a rigid CMS and develop ad hoc solutions.

Among them, we are pleased to mention:

  • The Travel Guide section, much more than just a guide, a real editorial, a collector of premium content combined with collection lookbooks;  
  • The Store Locator section, a collector of the Golden Goose stores all over the world. For every single store, images, direct contacts and opening times are shown. 

RETAIL

The innovation is not only a benefit to the user but also to the operators in the physical stores. In fact, we have also developed a dashboard for managing and scheduling appointments that can be used by all stores around the world to book the LAB, an experiential laboratory in which a digital craftsman can customize the sneakers. The dashboard is directly connected to the Golden Goose CRM, to provide key marketing information.